LULULEMON AND DMSE SPORTS PRESENT THE 2022 LULULEMON 10K TOUR
Registration opens for the lululemon 10K Tour at 1pm EDT/12pm CDT on Thursday, June 16, at www.lululemon10ktour.com
BOSTON— DMSE Sports is thrilled to announce its continuing partnership with lululemon for the lululemon 10K Tour. The Tour will arrive in two U.S. locations for 2022. The Atlanta 10K Tour stop will be run on Saturday, October 22, and the Houston 10K will be run on Sunday, November 13. Each race will have only 7,500 entries to participate in the run, yoga, and recovery events.
The lululemon 10K Tour Atlanta will begin in the Vine City neighborhood, outside the State Farm Arena, and end in Westside Reservoir Park. The course will run through the Bankhead, Knight Park, Berkeley, and Blanktown neighborhoods. The lululemon 10K Tour Houston will start and finish at Minute Maid Park—home of the Houston Astros—and run through the downtown area. Entry fee for either event is $89 and each runner will receive: a race entry; a 10-week training program with an emphasis on purpose + mindfulness; lululemon participant shirt; finisher medal; and a full post-race yoga, recovery, and music celebration.
The lululemon 10K Tour is a road race series in its fourth year that athletic wear brand lululemon has title sponsored. Previous locations included the Canadian cities of Edmonton and Toronto, as well as the U.S. location of San Diego. The three previous races brought in more than 22,000 participants in 2019.
Since its founding more than 40 years ago, DMSE Sports has helped hundreds of thousands of participants reach their athletic goals and has aided in building the connection between running and philanthropy.
“DMSE Sports is really excited to bring this unique series to Atlanta and Houston,” said DMSE CEO and Race Director for the events, Matthew West. “The Atlanta and Houston editions of the lululemon 10K Tour will be like no other races in the United States. lululemon is the perfect partner for DMSE Sports to deliver this amazing experience.”
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
About DMSE Sports
Founded by Dave McGillivray in 1981, DMSE Sports is a leader in sports event management, specializing in creating and producing mass participatory athletic events throughout the U.S. and abroad. DMSE manages the TD Beach to Beacon in Maine, the ASICS Falmouth Road Race on Cape Cod, the Delta Dental Mount Washington Road Race in New Hampshire, and the Bellin Run in Green Bay, Wisconsin, among others. For additional information on McGillivray or DMSE Sports, visit www.dmsesports.com or find DMSE on Facebook, Twitter, and Instagram.