All the fun starts on Tuesday, July 2, with a Fitness Expo and free family activities at Gillette Stadium and Patriot Place. This fun filled event continues on Wednesday, July 3, with an all day Fitness Expo, free family activities and a Kid's Run inside Gillette Stadium. The premier event finale is an exciting 5K and 10K run/walk starting at 6 PM followed by a spectacular fireworks display throughout the evening. The 5K distance welcomes runners and walkers to celebrate a fit and healthy lifestyle. The course is traffic-free and runs completely within the Patriot Place grounds around and inside Gillette Stadium. Enjoy the view from various parts of Gillette Stadium, including the 300-level concourse overlooking the scenery of the surrounding communities. Both races have the most exciting finish ever inside the Gillette Stadium at the 50-yard line.

Working with a partner, Loco Sports, DMSE was able to create and build this race from the ground up, launching the inaugural race in 2009 with more than 3,000 registered runners.