Since the age of 12, DMSE Sports' Founder and President Dave McGillivray has been running his age in miles on or around his birthday (he was born in ‘54… we’ll leave you to do the math), and we're drawing on that tradition as inspiration to keep ourselves motivated and fit in 2023.
The challenge is straightforward: over the course of days or weeks or even months, run, hike, walk, cycle, swim, row, or push your age in miles.
It’s YOUR BIRTHDAY, SO take as long as you need to complete this challenge!
Reaching the milestone of 25 years in 2023? You’ll cover 25 miles. Turning a young 54? 54 miles is your goal. And then, as a reward for completing this challenge, you’ll receive a birthday present from your friends at DMSE. 😁
THE EVENT
The DMSE Sports Birthday Run Challenge is as personal a physical endeavor as one can get. Aging is an inevitable fact of life (UGH, for real)… new year, new age. But this year, we’re taking our 2023 age by the horns and showing it who’s in charge, and able to keep up. This will be the most physically challenging birthday ever (something Dave McGillivray understands better than the rest of us)—are you in?
We kick off January 1 and will be moving throughout 2023. When you register, choose the event that coincides with when you’d like to run (eg, choose the May event if you’d like to run your age in May), and then you have as long as you need to complete your mileage. You’re welcome to complete all your miles in one epic session, or break up the distance across days or weeks or even months.
As Dave often says, “My game, my rules,” so the same will apply to you—however you want to take on this challenge is fair game. If you find walking your age to be a substantial effort, then go for it! If you have your sights set on completing some miles by running and the rest by cycling—do it. It’s your game, so they’re your rules.
Why register for the Birthday Run Challenge? One, because we could all use some additional motivation heading into the new year and a cool gift to celebrate a major accomplishment. Two, because this is what we do—we love creating opportunities that celebrate your weeks or months of hard work. We’ve been doing it for nearly 40 years under the leadership of Dave McGillivray—we’ve been a leader in sports event management and we specialize in creating and producing mass participatory athletic events throughout the U.S.
WHY THIS VIRTUAL CHALLENGE?
Run/walk/cycle/push/swim/row your age in miles, and get a well-deserved birthday gift as a reward! Such an accomplishment requires a special gift, and that’s exactly what we’ve curated. Your birthday cake finishers medal—complete with a confetti ribbon and a blinking light—will be sent to you, nestled in a customized wooden box from Woodchuck USA. These mahogany boxes are made in the USA, and with every Birthday Run box, you’ll be supporting Woodchuck’s sustainability efforts of Buy One Plant One.
Additionally, in collaboration with local artist John Breen, you’ll receive some birthday wishes from the man himself, Dave McGillivray.
Cartoon Dave by friend and artist John Breen
SWAG
Let’s be friends
Have questions? Well, we have some answers! If you don’t get your answer at the link to the left, drop us a line.